PRACTICE INDEX / 2026FOLDER 01 OF 06Psychology / Research / Human behaviour
Human Intelligence
“Understanding people before designing for them.”
Good screens start with how people think, notice, decide and learn. I bring cognitive psychology and research into the work, so that a plant manager, a dealer or a first-time user reads the screen the way it was meant to be read.
A Psychology & behavioural design
Applied in practice
- Cognitive psychology
- Behavioural psychology
- Human behaviour analysis
- Decision-making
- Cognitive load
- Gestalt principles
- Mental models
- Attention & perception
- Human-centred design
Studied: Introduction to Psychology, Carnegie Mellon University
B Human–computer interaction
Applied in practice
- HCI
- Human–machine interfaces (HMI)
- Interaction design
- Usability principles
- Accessibility & inclusive design
- Interaction patterns
- Affordances & feedback
C UX research
Professional experience
- Qualitative research
- Quantitative UX
- User interviews
- Surveys
- Usability testing
- Journey mapping
- Personas
- Jobs to be done
- Empathy mapping
- Problem discovery
Google UX Design Professional Certificate
D Experience strategy
Professional experience
- Information architecture
- User journeys
- Experience mapping
- Service design
- Design thinking
- User flows