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Case file · VS-002

Digital.AI Labs

Teaching dashboards to give advice, not just numbers.

Year
[[TODO: year]]
Industry
AI & Emerging Tech · Automotive & Mobility
Role
Product designer
Brand
Tata Motors Digital.AI Labs

Brain: summary → benchmark → AI recommendationHeart: guidance panels that say “so what now?”

Details generalised for confidentiality.

screenshots incoming — real crops replace this sketch

Work performed

  • Campaign Analytics, Persona Insights and Competitor Gap dashboards
  • Layered summary → benchmark → AI recommendation (e.g. Safety Score, Innovation Score)
  • Guidance panels: Growth Opportunities, Competitive Strengths, Strategic Focus Areas
  • Related: sentiment dashboard, automotive persona, D2C campaign + a 15-page D2C chatbot, a supplier scorecard + chatbot
  1. 01 · Trigger

    Campaign feedback, persona behaviour and market notes sat in piles. Leadership couldn’t tell what was moving which model.

  2. 02 · Design question

    How do you turn a heap of qualitative data into the next decision?

  3. 03 · Reframe

    The problem wasn’t missing charts. No screen answered “so what do we do now?”

  4. 04 · What I designed

    Three dashboards — Campaign Analytics, Persona Insights, Competitor Gap — layered as summary → benchmark → AI recommendation, with guidance panels for growth opportunities, competitive strengths and strategic focus areas.

  5. 05 · Impact

    Reviews moved from reporting to forward-looking calls; the pattern carried into EV roadmap discussions. [[TODO: real numbers if available]]