About / the person behind the files

Hi, I’m Vivek.

a short letter, then the long way round ↓

Dear reader,

I’m a product designer and creative technologist in Mumbai. Most days I design data-heavy products for the automotive world — control towers you can read from across a room, dashboards that give advice instead of just numbers, live vehicle telemetry, and the tools dealers and service teams use every day.

I came to design through engineering and stayed for the people. I studied Information Technology, spent college at hackathons, and somewhere along the way fell for psychology: how people notice, decide and get confused. That’s still the lens I use on every screen.

The other half of me paints, illustrates and builds small things in code and 3D. The hands on the homepage are one of those paintings — pulling the two halves together is more or less my whole job.

— Vivek

P.S. Know little, yet tread the path of a child’s wonder — forever curious, always seeking to learn.

Level select

the timeline, played like a game

  1. LV 00Spawn2015Start a B.Tech in Information Technology. Discover that I care more about the people using the software than the software.
  2. LV 01First pixels2017 – 2019Hackathon years: Smart India Hackathon 2017 and 2018, GCCS, Rajasthan Hackathon, Swachhovation, and a semifinal at the DST & TI India Innovation Challenge. Two “Project of the Year”s and a published paper.
  3. LV 02Data worlds[[TODO: year]]Into enterprise products: dashboards, data-engineering tools and report screens for people who run plants and programmes.
  4. LV 03Control towers[[TODO: year]]Digital twins, command centres, live telemetry, sales and service transformation — whole systems on one screen.
  5. LV 04Now: brain + heart2025 – nowDesigning products where AI gives advice, building with Claude Code and agents, certified in OCI Gen AI and Google AI — and still painting.

Psychology in the work

Cognitive psychology

Attention, memory and load decide what a busy person can read in two seconds. I design for that budget first.

Behavioural science

People don’t act on numbers; they act on the next obvious step. So my dashboards end with one.

Human factors

Control rooms, shop floors, showrooms — the screen has to work in the room, not just in Figma.

Everything I know and use is filed in The Practice; the projects are in Work.

House rules

  • ♠Data first, then design.♠
  • ♦If the plant manager squints, it’s not ready.♦
  • ♥Stay curious like a kid, ship like a senior.♥

Off the clock

  • Painting & illustration — the heart half. Studio →
  • 609 places and counting. Ghummi Ghummi →
  • Books, films, anime, games — rated, honestly. The Shelf →
  • Six languages, at very different levels of confidence.

[[TODO: kind words — 3–4 testimonials with role]]